How to Make Your Presentation On-Brand: Colours, Fonts and Logos

An on-brand presentation looks like it came from your company, not from a default template. It builds trust with clients and makes your team look consistent. Here is how to get there without a designer.

Start with a simple brand kit

You do not need a 60-page guideline to be consistent. Collect these five things:

• Logo: a version for light backgrounds and one for dark backgrounds, ideally as PNG with a transparent background or SVG.
• Primary colour: your main brand colour, written as a hex code such as #0F3D3E.
• Accent colour: one or two supporting colours for highlights and charts.
• Fonts: one for headings and one for body text.
• Tone of voice: a line or two on how your brand speaks, for example "clear, warm, no jargon".

Use colour with restraint

A common mistake is using every brand colour on every slide. A calmer approach works better:

• Use a neutral background (white, off-white or a very dark tone).
• Use your primary colour for titles, key shapes or a title slide background.
• Use your accent colour only for what you want people to notice, such as one bar in a chart.

Get the fonts right

If your brand font is not installed on the computer that opens the file, PowerPoint replaces it with a default font and your layout can shift. Either use fonts that are widely available, embed the fonts where your software allows it, or share a PDF version when the design must be exact.

Place the logo consistently

Put the full logo on the title and closing slides. On content slides, a small logo in the same corner every time is enough. Never stretch or recolour a logo unless your guidelines allow it.

Updating old presentations

Many teams have dozens of older decks that no longer match the brand. Rebuilding each one by hand is slow. An AI tool that can read your existing slides and your brand guidelines can redesign the deck while keeping your wording, so you only need to review it.

Check before you share

• Are all colours from your palette?
• Is the logo the right version for each background?
• Are headings and body text in the right fonts and sizes?
• Does the tone match your brand?